Sponsor, Advertiser and Exhibitor Information

Reach the largest audience of journalism students and their advisers at the high school level. Market services, products and schools that buy and adopt your programs in schools throughout the United States and other countries.

Roughly 4,500 high school journalism students and their advisers are expected to attend #nhsjc in Dallas, Nov. 16-19, 2017.

In a 2013 survey of Spring JEA/NSPA adviser convention attendees, 67 percent of respondents said they engaged with exhibitors while at the convention. 60 percent said exhibitors are somewhat important to very important in influencing their decision to attend the convention.

Click here to download the contract.

The contract can be completed electronically using Adobe Reader.

About the conference

The Journalism Education Association and National Scholastic Press Association have been partnering each fall for more than 40 years to put on the JEA/NSPA Spring National High School Journalism Convention. Our partnership helps bring together more than 4,000 high school student journalists and their advisers to experience powerful keynote speakers, more than 300 breakout sessions, on-site critiques and contests and the latest trends, services and resources at the convention trade show.

Why sponsor?

Our conventions are designed to provide the type of customer engagement you’re looking for. If you’re looking to have a large presence at the convention we offer a variety of sponsorships to help you get the most for your money; combining sponsoring, exhibiting and advertising all into one. If you want to meet your clients or prospective clients face-to-face, exhibiting at the trade show may be your best bet. Or, if you’re interested in a hands-off approach, we have print advertising options in the registration booklet, convention program or adviser tote bag insert.

Who attends

Typically as many as 4,500 high school student journalists working for their newspapers, yearbooks, news magazines, literary magazines, broadcast programs and online news sites. As many as 800 publication advisers are also represented at the annual event. Trade show vendors include yearbook publishing companies, software companies, government agencies, colleges and universities, journalism-related nonprofits and movie studios. In 2016, more than 400 schools in 40 states and 4 countries attended the convention.

JEA/NSPA Spring convention by the numbers:

5,000 – Fall convention average attendance
6,353 – Largest spring convention attendance, Washington, D.C. 2009
5,500 attendees are expected at the 2017 JEA/NSPA Fall Convention
17 percent of attendees are decision-making advisers
300+ Breakout sessions
20+ Sponsorships

About the trade show

The convention trade show runs Thursday, Nov. 16 and Friday, Nov. 17 at the Hyatt Regency Dallas. Registration will be at the rear of the exhibit hall to help increase traffic on the trade show floor. Additionally, the exhibit hall is located near breakout rooms and pre-convention seminar locations.

Trade show booth assignments

Booths are assigned based on sponsorship level and the date in which the contract is received by NSPA. Rotation of booth spaces may also be based on location at previous conventions and the number of years the organization has exhibited with JEA/NSPA. JEA/NSPA reserve the right to adjust floor plans as necessary.

Convention trade show hours:

Wednesday, Nov. 15

  • 2-6 p.m. — Early move-in for select exhibitors in Marsalis B

Thursday, Nov. 16

  • 8 a.m.-noon — Exhibitor setup
  • 1-7 p.m. — Exhibits/Registration open

Friday, Nov. 17

  • 8 a.m.-4 p.m. — Exhibits open
  • 4-6 p.m. — Tear down exhibits

Reserve hotel rooms online

To take full advantage of the convention, exhibitors who live outside the Dallas metro area are encouraged to stay at the Hyatt Regency, the sanctioned and officially designated JEA/NSPA convention hotel.


If you have questions about any of the sponsorship opportunities, please contact Ashley Tilley at NSPA.

Ashley Tilley, NSPA
2221 University Ave. SE Suite 121
Minneapolis, MN 55414
Email: ashley@studentpress.org
Phone: 612-625-9311

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