Thursday, Nov. 16
All students attending media tours must submit an Off-site Permission Form to NSPA.
Art Institute of Dallas • $20
9:30 a.m.-noon. Limit 40.
The Art Institute of Dallas, a branch of Miami International University of Art & Design, has proudly served the DFW area for over 50 years. Majors in visual design, interior design, marketing, animation and effects, film and production, gaming and technology, fashion, and culinary arts will all be covered in this campus tour.
AT&T Stadium • $40
9:30 a.m.-12:30 p.m.
Since 2009, AT&T Stadium has been the home of the Dallas Cowboys. You’ll have a chance to throw the ball on the field, admire the works of art displayed throughout the stadium, see the pressbox and locker room, and find out what technology is needed to run one of the world’s largest high definition video screens, which hangs from 20-yard line to 20-yard line. The stadium is sometimes referred to as “Jerry’s World” after Dallas Cowboys owner Jerry Jones, who originally envisioned it as a large entertainment mecca.
Balfour Printing Plant • $20
1:40-4:15 p.m. Limit 40.
This is your chance to see how the yearbook actually comes together after it leaves your school. Spend some time in the old Taylor Publishing Plant, which became part of the Balfour company in 2010. It all started n 1939, when three brothers revolutionized how school yearbooks were produced. Herbert, Edgar and Bill Taylor introduced offset lithography to yearbooks, and Taylor Publishing was born producing top-quality yearbooks for schools across the country. See the printing facilities as Balfour representatives walk you through the entire production process.
Dallas Heritage Village • $30
12:45-3:15 p.m. Limit 43.
Dallas Heritage Village is home to the largest and finest collection of 19th century pioneer and Victorian homes and commercial buildings in Texas. Stroll the grounds and discover what life was like over 100 years ago for ordinary Texans. This guided tour will explore daily life in North Texas between 1850 and 1900.
Dallas Holocaust Museum • $25
1-3:30 p.m. Limit 38.
The Dallas Holocaust Museum/Center for Education and Tolerance is dedicated to teaching the history of the Holocaust and advancing human rights to combat prejudice, hatred and indifference. Located in Dallas’ Historic West End, the Museum is the only Holocaust museum serving North Central Texas, as well as the adjacent states of Oklahoma, Arkansas and Louisiana. North Texas is home to about 125 survivors, refugees and hidden children from the Holocaust. Your tour will include an opportunity to meet with a local survivor.
Dallas Morning News • $20
8:45-11:15 a.m. Limit 25.
See the news room, attend the daily meeting with the editorial staff, and meet with reporters and photographers who tell the stories of North Texas at the Dallas Morning News, a top-five media market paper with almost 300,000 print subscribers and nine Pulitzer Prizes. Find out why the paper refused to endorse a Republican candidate for president for the first time since 1964.
George W. Bush Presidential Library and Museum • $30
9:30 a.m.-12:30 p.m. and 11:45 a.m.-2:30 p.m. Limit 40 each.
The Bush Center is home to the George W. Bush Presidential Library and Museum, which is operated by the National Archives and Records Administration, and the George W. Bush Institute, the nonpartisan, public policy arm of the Bush Center. The Bush Center is located on the campus of SMU in Dallas, Texas, and also includes a 15-acre park, a full-service restaurant, Café 43 (Bush was the 43rd president), and a museum store. As the 13th presidential library, the Bush Presidential Library and Museum promotes an understanding of the American presidency, examines the specific time in history during which President Bush served, and provides access to official records and artifacts from the Bush Administration. You will have two hours to explore the museum’s exhibits.
Globe Life Park • $30
9:30 a.m.-noon. Limit 100.
The beautiful baseball-only facility serves as the centerpiece of a 270-acre complex which solidified Arlington, Texas as an entertainment giant in the Southwest in 1994. The 48,114-seat open-air ballpark was designed and built for $191 million. But in 2016 the city of Arlington reached an agreement that will make way for a brand-new $1 billion ballpark, featuring a retractable roof and climate-control, to open for the 2020 season. On the tour, you’ll see the behind-the-scenes areas of the ballpark including batting cages, press box, City of Arlington Suite, dugout, and much more.
Good Morning, Texas • $20
7:45-10:45 a.m. Limit 20.
Be a part of the audience for the ABC-affiliate’s hour-long show following Good Morning, America in the Dallas market. Stay for the show, and then tour the studio and meet with co-hosts, cameramen and producers to find out how an hour-long show is produced, and how advertising dollars and sponsorships play a pivotal role in programming.
iHeart Media • $20
9:10-11:30 a.m. Limit 25.
iHeart Media owns and operates 858 broadcast radio stations, serving more than 150 markets throughout the U.S. With over a quarter of a billion monthly listeners in the U.S., iHeartMedia has the largest reach of any radio or television outlet in America, delivering music, news, talk, sports and other content to diverse audiences across multiple platforms, including: broadcast stations; online, via iHeartRadio and on its stations’ hundreds of websites; HD digital radio channels; satellite; smartphones; iPads and other tablets; in-vehicle entertainment and navigation systems; and via live events, such as the iHeartRadio Music Festival. Tour the Dallas station 106.1 KISS FM to see marketing, events, and studios of the station, with a Q&A after the tour.
Nasher Sculpture Center/Dallas Museum of Art • $25
10:45 a.m.-3:15 p.m. Limit 30.
Opened in 2003, the Nasher Sculpture Center houses the Patsy and Raymond Nasher collection of modern and contemporary sculpture. It is located on a 2.4-acre site, with indoor and outdoor galleries, adjacent to the Dallas Museum of Art in the Dallas Arts District. The Dallas Museum of Art (DMA) is a major art museum with a collection made up of more than 24,000 objects, dating from the third millennium BC to the present day. It is one of the largest art museums in the United States. You’ll begin your self-guided tour at the Nasher, and then walk over to the DMA to have lunch (not included) and explore.
Perot Museum of Nature and Science • $30
12:45-3:15 p.m. Limit 40.
The Perot Museum of Nature and Science is said to be a “world of wonder” by The Dallas Morning News. This new Museum opened its doors to the public on December 1, 2012. The museum includes 11 permanent exhibit halls, exciting special exhibits, hands-on activities, amazing films, live science demonstrations, and more. You will have two hours to explore the museum at your own pace.
The Richards Group • $20
9:30-11:45 a.m. Limit 25.
Headquartered and founded in Dallas, The Richards Group is the largest independently owned advertising agency in the country, reporting annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows (“Eat Mor Chikin”), and the Motel 6 campaign featuring Tom Bodett. Other major clients have included Fruit of the Loom, Home Depot, Dr. Pepper and Snapple Group. The agency handles advertising, public relations, and promotions for dozens of clients, in addition to sports/entertainment marketing for colleges and universities. You’ll have a chance to tour the facility, and meet with a panel of agency executives for a Q&A session.
Sixth Floor Museum at Dealey Plaza • $30
9:30-11:45 a.m. Limit 40.
The museum, located within the former Texas School Book Depository building, chronicles the assassination of President John F. Kennedy on November 22, 1963 in Dallas. The Museum’s core exhibit is currently housed on the sixth floor, where the sniper’s rifle was found. Transport yourself back to that fateful day in 1963 that forever changed the history of our country, and look at other major events of the 1960s, including the assassination of both Dr. Martin Luther King, Jr. and Robert Kennedy, as events that changed the history of the civil rights movement in this country.
Southern Methodist University • $20
9:30 a.m.-1 p.m. Limit 40.
A nationally ranked private university with seven degree-granting schools and 11,000 students, SMU is a distinguished center for teaching and research located near the heart of Dallas. You will tour the campus, focusing on the Meadows School of the Arts, which offers 11 areas of study within the visual, performing and communication arts, including advertising, corporate communications and public affairs, creative computation, film and media arts, and convergence journalism, which offers specialties in business, sports, fashion media, religion and more.
Texas Christian University, Forth Worth Stockyards and BBQ Lunch • $40
7 a.m.-3:30 p.m. Limit 40.
This tour will take you to Fort Worth, home of Texas Christian University, the historic Fort Worth Stockyards, world-renowned museums and a top-5 Zoo. You’ll begin at TCU, founded in 1873, and home to the Horned Frogs. With almost 9,000 undergraduate and 1,500 graduate students, the University offers 119 undergraduate areas of study. The Bob Schieffer College of Communication is named for TCU alumnus and renowned journalist Bob Schieffer, who served as a CBS network reporter for 46 years and as anchor of Face the Nation for 24 years. Fort Worth is where the West begins, and nothing embodies Western heritage better than the Fort Worth Stockyards National Historic District. From the original brick walkways to the wooden corrals, every inch of the Stockyards tells the true history of Texas’s famous livestock industry. You’ll watch an actual cattle drive and then head to Coulter’s for a Texas-sized barbecue lunch.
WFAA Studios
9:15-11:15 a.m. and 3:15-5:15 p.m. Limit 25 each.
On the tour for this ABC-affiliate, you will get a full station tour including the control room, news room and studios. Find out how this station covers the news for this top-5 media market.